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New on Apptrove: Silent Push Notifications for Accurate App Tracking

In the world of mobile app marketing, precision is of the utmost importance. Whether you are analyzing installs, optimizing ads, or measuring retention, even the tiniest data discrepancies can lead to misaligned insights and wasted effort. That’s why we are excited to introduce Silent Push Notifications. At Apptrove , we understand how important it is to have reliable and clean app data. Silent push notifications are the foundation of that precision, giving you, as an app marketer, developer, or advertiser, unprecedented insights into app usage without jeopardizing user experience. What Are Silent Push Notifications? Silent push notifications are similar in function to traditional push notifications, but they are fundamentally different. Instead of being presented to a user on their device, a silent push notification is delivered silently in the background. When triggered, a silent push notification requests the current status of an app on the user’s device. The system allows you t...
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Probabilistic Modeling

In the current data-driven environment, uncertainty is inevitable. Whether forecasting consumer behavior, studying user journeys, or managing ad campaigns, you are continuously working with incomplete, noisy or uncertain data. Probabilistic Modeling provides a strong conceptual framework to work with uncertainty. Instead of just telling you “yes” or “no”, the probabilistic modeling approach gives you probabilities, which allows for a more nuanced approach to sometimes messy and complex datasheets.  As a matter of fact, a recent Gartner survey reported that more than half of organizations are now using probabilistic approaches within their analytics workflows to address and navigate uncertainty. At Apptrove , we have witnessed how this shift has allowed brands to accommodate privacy-first measurement and smarter attribution tracking.  This glossary article will dive deep into encapsulating probabilistic modeling, its methods, and applications in practice. By the end of this ...
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Mobile Game Ads: How to Play the Right Strategy for Maximum ROI

If you have ever been curious about how mobile games generate revenue, the answer is simpler than you might think: ads. Mobile game ads are not just filler between levels or a fast distraction during downtime; they actually represent one of the most effective levers for marketers to reach engaged, high intent users. In fact, spending on mobile gaming advertising is expected to grow significantly, projected to reach $130.9 billion in global advertising spend by 2025 (up from $46.7 billion in 2021) and 93% of media buyers plan to incorporate in-game ads as part of their advertising campaigns. Since there are billions of players and people spend hours inside games every single day, you can’t afford to ignore this channel. The real question is – are you playing the game of mobile ads right? Apptrove will help you understand what mobile game ads are, how they work, what makes them different than traditional advertising, and how to build a winning ad strategy that drives installs and rev...
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New on Apptrove: Connected TV Advertising Now Live

Here at Apptrove , we are always working to expand the avenues through which you can reach your users and measure performance precisely. This time we are bringing your campaigns to the big screen. We’re excited to introduce Connected TV (CTV) advertising support, now live on the Apptrove platform. With this release, app marketers will be able to manage and measure campaigns across Android TV, LG TV, or Samsung TV, delivering a new way to reach audiences on the biggest screen in the house. Whether you use a third-party platform like Hotstar or MX Player, or you have your own TV app, Apptrove makes certain that your CTV campaigns are no less measurable and transparent than on mobile. Expand Your Reach Across TV Apps and Platforms With CTV support at the backend, advertisers can now run campaigns directly on smart TVs. For the brands with their own TV apps, such as Hotstar, Apptrove allows campaign execution directly. Each impression can be tracked through campaign links, thus providin...
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The Definitive Guide to Dynamic Creative Optimization (DCO): Why Segmentation Makes Ad Creative Smarter

Marketers have evolved their thinking about personalization from being a performance luxury to being the backbone of modern advertising. People are inundated with countless messages from varied platforms and when confronted with those messages, generic ads rarely leave an impression. Relevance cuts through the noise and is expressed through content that feels like it was designed specifically for the end user. And segments are the first step in this process. When you segment your audience into meaningful groups based on their behaviors, attitudes, or context, it sharpens your campaigns. Instead of messages for a one-size-fits-all approach, you can create experiences that speak to audience behaviors, attitudes, and context. Dynamic Creative Optimization (DCO) takes this process to the next level. Dynamic Creative Optimization is the combustion engine of turning segmentation into performance by using DCO to revolutionize standard ad creatives. DCO recognizes that most ads represent a on...
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Cross Device

The concept of Cross Device has emerged as a core way for marketers, advertisers, and application owners to understand today’s consumer and modern user journeys. Consumers today are not tied to one screen where they start and finish their journeys. Today’s consumers browse a product on their mobile phone while commuting, check reviews on their work laptop and then use the tablet at home to complete their purchase. Every one of those touch points is a step in the journey, but if a brand can’t connect them together, all these actions can appear to the brand as belonging to three different users. This is where cross-device strategies come into play. Cross-device technology allows you to identify, measure, and engage the same user across screens, ensuring you know where every marketing effort fits into the journey and it’s not disparate and fragmented, but consistent, accurate, and impactful work. This glossary will cover Cross-device: what it is, its importance, how it works, and its ro...
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Mobile Marketing Mix in 2025: Strategies, Challenges, and How Apptrove Helps You Win

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In 2025, over 70% of the time dedicated to digital media occurs on mobile devices, yet a mere 35% of ad budgets are allocated on mobile-first strategies. This disparity indicates a tremendous opportunity for marketers who can optimize their mobile marketing mix. Mobile users are everywhere and they expect seamless experiences, personalized messaging and frictionless journeys. If your marketing mix isn’t optimized for mobile, you are leaving return on investment on the table. In this blog post, we will dive in to defining what a mobile marketing mix is, why it matters, the components of a mobile marketing mix, how to build one, and how Apptrove’s platform can help you get it right. What is “Mobile Marketing Mix”? The “marketing mix” is one of the oldest and best-known frameworks in marketing. It originally consisted of the 4 Ps : Product, Price, Place, Promotion. In service- and experience-based marketing it expanded to include additional Ps such as People, Process, and Physical Ev...
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