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How to Create or Track URLs the Right Way, From First Click to Final Conversion

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Introduction You’ve likely hit a hundred links today without a second thought as to where those links are originating, who built them, or what stories they are telling behind the scenes. But when you build a campaign, suddenly links are the marketers’ unquiet narrator of the marketing journey. Learning the process of create or tracking URLs is less about the technical aspects, and more about reading people. Each link a user clicks is not just a “link,” it’s a moment of curiosity, desire, or trust. Tracking a URL is not about documenting behavior; it’s about decoding a single human decision, meaning created by the click. Yet, only 39% of companies carry out attribution on all or most of their marketing activities — leaving many links unmeasured and stories untold. But link building is often relegated to a last minute chore, overcome as just another item on the checklist to build a Campaign. At Apptrove , we think differently. Clean, considered URL tracking is the foundation of any ...
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Identifier for Vendors (IDFV)

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The Identifier for Vendors (IDFV) is a distinct alphanumeric code assigned by Apple to all apps from the same developer on a single device. This allows developers to assess user behaviour, examine engagement, and execute cross-promotion initiatives within their own app ecosystem while not providing any personally identifiable information (PII).  An IDFV will generally look like a 32-character string separated by dashes into five groups (for example):  F325G3GB-12FC-352F-C6C3-DZ52F0F690D8 Purpose and Use The IDFV enables developers to obtain knowledge regarding how users engage with their suite of applications on a single device. This provides developers the ability to:  Explain User Engagement and Behaviour Patterns Across Apps Undertake Cross Promotion Strategies to Induce Users to Install Other Apps in Their Ecosystem Carry Out Frequency Capping, Directing Users to Only View a Certain Advertisement a Limited Number of Times, When Users View Other Marketing in ...
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Mobile App Retention: How to Keep Users Coming Back

Imagine this, you have spent months developing your mobile application, you have successfully released it with a big bang, you have made thousands of downloads… then nothing. The hype dies off, the usage declines and before you know, your app is lying idle in the phones of several users. It is not so much coming up with install numbers, but keeping those users. It is there that mobile app retention comes in to play. And this is where it becomes interesting, as the industry statistics show that in the first 30 days, more than 49% of users cease using the app. That is, almost 50% of your value users are gone before they can even realize you are full of greatness. In the case of mobile-first brands, it is not just a product problem, but a growth problem. This guide will dissect the true meaning of mobile app retention, why it is important, important benchmarks, and the most viable measures that you can apply at the current moment and attempt to retain users. As a tool designed to gain ...
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7 Proven Strategies to Master Holiday Marketing This Season

Introduction The holiday season is not simply about a surge in sales, it is about the feeling, rhythm and shared time that bonds people and brands in special ways. No matter if it’s diwali, Christmas, or Black friday, the holiday ignites feelings in people that inspire them to be more open to, more curious about, and more likely to engage with a brand. In fact, holiday sales in November and December have averaged about 19% of total retail sales . But getting cut through the noise in vacation marketing requires more than holiday visuals and discounts; it requires a strategy. As an app marketer, you are not just competing for clicks; you are competing for attention, trust, and memory. The challenge lies in creating campaigns that match emotion with measurable performance. In this guide, you will learn seven proven strategies for mastering Holiday Marketing — from understanding user psychology, to creatives, to what to measure with them. You will learn how to take holiday browsing user...
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