Apptrove

The contemporary mobile user experience does not begin and end at one point.   Users learn about brands using the web, are directed to action by CTA, download apps, change platforms, and transform at various touchpoints. However, most growth teams have a hard time weaving all those interactions into one, straightforward image.   This white paper explains why Web-to-App tracking is the link that is missing, and what will occur when the connection is broken.   The Hidden Cost of Ignoring Web-to-App Tracking The absence of linkage between web and app journeys results in the loss of important data. App installs get misattributed. Conversions go untracked. Campaign performance looks unclear. The enigma behind this white paper is how the absence of Web-to-App tracking creates gaps in attribution, and why these gaps directly harm growth decisions, budget planning, and long-term performance.   Inside the Global Mobile User Journey The modern use...

An impression is one of those words app marketers see so often that it almost fades into the background. It sits quietly at the top of dashboards, inflates numbers in weekly reports, and is often used as shorthand for “reach” or “visibility.” At Apptrove , we see this confusion play out regularly, where impressions are celebrated without being fully understood. But an impression is not just a passive metric. It is the very first moment your app enters a potential user’s world. And that makes it worth understanding properly. So, What is the Definition of an Impression ? In the simplest terms, an impression is recorded every time your ad is shown on a user’s screen. The user does not need to click on the ad, engage with it, or even consciously register it. As long as the ad is served and meets the platform’s visibility criteria, it counts as one impression. In app marketing, impressions sit right at the top of the funnel. They represent exposure, not intent. An impression does not te...

What is Lorem Ipsum? Lorem Ipsum  is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsu...

Why Progressive WebApp are Relevant in a Mobile-first World Today The use of mobile devices has surpassed the use of computers as the most common way of finding, researching, and using digital products. However, along with this increase in mobile device usage has come an increase in the level of discomfort that users feel before they use a mobile device to download an application. Most likely, we’ve seen, even in our own behaviour, that it takes users longer to decide to download a new app than it does to uninstall a previously downloaded app due to limited storage space and privacy requests that can deter them from moving forward. Users are much more hesitant to download an app, and therefore, take a longer time to find a suitable application on their smartphone. This shift in behaviour is reflected in performance data as well. Studies show that Progressive Web App (PWAs) can drive over 30% higher conversion rates compared to traditional mobile web experiences, largely because they...

LinkedIn Ads plays a very specific role in an app’s growth strategy. It helps you reach high-intent users, decision-makers, and professional audiences who are not just browsing, but actively evaluating solutions. But despite its strategic importance, LinkedIn Ads has often been difficult to measure accurately. Marketers could see clicks and impressions, but understanding whether those clicks actually resulted in app installs was far from straightforward. That changes with Apptrove’s new LinkedIn Ads integration . With this release, you can now track LinkedIn Ads installs using Unilink, attribute them accurately, and view performance directly inside the Apptrove dashboard. The result is clearer insights, better decision-making, and greater confidence in how LinkedIn Ads contributes to your growth. What the LinkedIn Ads Integration Enables The LinkedIn Ads integration in Apptrove allows you to track and measure campaign performance using Unilink. By connecting your LinkedIn campai...

The return on investment is a very important metric that indicates how much profit or benefit you receive from an investment versus the cost incurred by the investment itself. This metric helps to make decisions as to whether or not an investment was worth the money spent (i.e., marketing campaigns, properties, projects, or any asset). The return on investment abbreviation/R.O.I. is an acronym, and it is easy to understand because it helps the reader remember what the return on investment really means. Return on investment can be simplified to say: the amount of money put into an investment equals the amount of money taken out of that investment, or if a positive or negative amount is produced by that investment. In other words, if the return on investment is high and has a positive number, then it is a good investment. If the return on investment is low or negative, then the return on investment was not a good investment. Businesses, investors, and marketers all utilize the return o...