Wondering How to Promote Your App? iOS App Store Advertising Is Your Best Bet

If you’ve launched your great app, then you’ve likely encountered the same obstacle that thousands of app owners and developers just like you have encountered – discovery. And here’s the part nobody tells you: making a world-class app is only half the challenge. Getting people to find it is where majority apps die. Most great apps are not discovered by chance, but by strategy. And this is precisely also where iOS App Store Advertising will be your best friend.

Launching an app in the year 2025 is somewhat like screaming into a black hole. Your team has spent weeks, months, perhaps even years obsessing over every pixel, every line of code, and every user flow. Then the second it goes on the App Store, it’s just an icon with 1.8 million other icons under piles of competition.

According to Apple, 65% of app installs on iOS happen directly after a user searches for something in the App Store. The reality is that people don’t download apps mindlessly while surfing Instagram. There is intent on the App Store and if your app doesn’t show up at the exact moment that someone is searching, it doesn’t exist.

If your goal is to put your app literally in the hands of potential users, at the right moment, on their device, it’s time to rethink how you go to market. In this blog we will break down how iOS App Store Advertising is your smartest move, how it works,


Whether you are marketing the next viral indie game or a category-defining fintech platform, the most successful apps on the App Store almost always have Apple Search Ads as part of their strategy. And with Apptrove on your side, you will be able to use that visibility to create measurable, long-term growth and, even better, you will actually know which campaigns and keyword are generating installs and not just impressions.

A Breakdown of iOS App Store Advertising: Basic vs. Advanced

iOS App Store Advertising is revolutionary for app marketers looking to increase their app’s visibility directly in the App Store. The primary part of iOS App Store Advertising is called Apple Search Ads, which is made up of two different types of advertising—Search Ads Basic and Search Ads Advanced. Knowing the differences between the two can tremendously affect how well you advertise your app.

There are different features available with each, and your decision will depend on your app’s needs, goals, budget, and marketing capabilities. Let’s explore both options in detail to help you determine which option best fits your app.

Search Ads Basic: Set It and Forget It

Advertising iOS apps through Search Ads Basic is a great solution for app developers or marketers who simply want to get started without getting too carried away into ad targeting and bidding nuances. It is especially useful for those starting their journey into app marketing or with limited resources. Here’s what you can expect:

  • Automated Campaigns: Search Ads Basic essentially does most of the work for you. The system automatically pairs your app with relevant search queries based on your app’s meta data. This allows advertisers to begin advertising with minimal fuss, as ideal for smaller teams or many independent developers.
  • Cost-Per-Install (CPI): This advertising model is performance-based, meaning you only pay for a successful install of your app through the ad. This is a low-risk option as it guarantees you are only paying for conversions, not impressions.
  • Budget Controls: You can set up to a $10,000 a month budget cap. When your budget is used up, your campaign will then pause. This will help alleviate stress, knowing you will not overspend on campaigns, essentially enabling you to control costs without any surprises.
  • Minimal Setup Time: Search Ads Basic is built for simplicity. After you have selected your app and budget, you can just let Apple handle the targeting, creating, and bidding for your ads. This is best for developers who want to launch their app quickly without the hassle of complex campaign management.

Who should use Search Ads Basic?

iOS App Store Advertising through Search Ads Basic is primarily for:

  • Small businesses or developers who want to promote their app easily and quickly to users.
  • Apps with small marketing budgets that require a simple low-maintenance advertising approach.
  • Developers who want quick results and do not want the challenge of a detailed targeting campaign or the need to optimize ads.

Search Ads Basic is a great first step into iOS App Store Advertising, but it does not provide the customization and control that more advanced users may want and need to maximize their performance.

Search Ads Advanced: Precision and Control for iOS App Store Advertising

Search Ads Advanced offers a fantastic opportunity to take your iOS App Store Advertising to the next level. Search Ads Advanced gives you the potential for customization, accuracy, and control over your campaigns. If you want to ramp up your iOS App Store advertising, and you are a more seasoned marketer or trying to promote a larger company, you can take advantage of Search Ads Advanced. Let’s look into what makes Search Ads Advanced unique:

  • Full Keyword Control: With Search Ads Advanced, you have the ability to choose all the specific keywords that you want your app to show for when someone searches on the app store. You have the potential to advertise for certain, intense keywords like “fitness app,” “meditation tracker,” and more specific keywords like “beginner yoga.” This means your ads are reaching users who actually want apps that are nearly identical to yours and are trying to look for these apps by searching for your specific keyword.
  • Custom Audience Targeting: You have the ability to target custom audience’s based on location, device type, demographics. 


from Apptrove https://apptrove.com/how-to-promote-your-app-ios-app-store-advertising/
via Apptrove

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