Apptrove

AdzGlobe is a performance marketing company based in Chennai, working with brands, direct advertisers, and agencies in mobile and online advertising. As a performance partner, the team implements campaigns where the attribution and visibility of post-install activities are crucial for campaign performance and results reporting. With various campaigns in progress for both iOS and Android platforms, AdzGlobe required a systematic approach to tracing installs, conversion events, and the sources of traffic behind these events. The company also required campaign data consistent with its in-house tracking technique to have more accurate performance reports. Apptrove became part of the workflow of AdzGlobe’s campaign measurement activities, allowing the company to track the process from installation to conversion. With access to the postback data such as click IDs and source IDs, AdzGlobe gained a deeper understanding of the user journey and tracked the users who did not complete me...

Fast responses feel efficient. Slow ones pay more. Most re-engagement programs are still built around one assumption: the longer a user has been gone, the less they’re worth chasing. But is that true? Does response speed actually predict order value? Does a user gone for 90+ days convert like a lost cause, or like your best customer walking back in? And is the channel getting the budget the channel actually doing the work? Dormancy Is Not Decay, a mobile re-engagement study by Apptrove , analyzes 7,236,129 re-engagement events, 111,775 users, and 29,806 completed purchases to uncover where win-back revenue actually comes from, and how far off recency-based targeting has been. If you’re still capping your win-back windows at 30 days, your program is excluding the majority of your recoverable revenue. Download the report to see how much of your own re-engagement revenue is coming from users you’ve already stopped targeting. Why Download This Re-Engag...

Today’s marketing is not short of data; it is full of disparate data. A smartphone app can produce countless data points throughout the user experience, including updates on shows, interactions, installations, signups, in-app transactions, subscriptions, retaining customers, and losing customers. When CRM databases, ad campaigns, attribution statistics, analytics sources, and partner datasets enter the situation, marketers will find themselves working in isolation on many facets of their consumers’ narrative. That’s why a data-sharing platform helps bring the puzzle pieces together in a controlled environment where teams and organizations can conduct their business with the datasets without the need to move or disclose the initial data. This becomes especially relevant in light of the growing privacy concerns related to mobile marketing. According to some reports, mobile ads accounted for approximately 59% of total digital ad spending globally, which indicates ho...

The installation of each successful application provides a small yet relevant data trail. This, in turn, assists marketers and attribution teams in linking installations to campaigns, partners, and sources of acquisition. Install postbacks are one of the components that enable this process to occur because they facilitate server-to-server notifications, which means that partners can get the required data for their reporting and attribution activities. However, there are campaigns where sending such notifications is not necessary. For example, when performing A/B testing, running an internal analysis of the campaign, or if a certain ad partner has restricted access to install data, marketers require more control over the way installation information is transmitted. Therefore, deactivation of install postback becomes relevant. Thanks to Apptrove, there is no need to recreate the campaign or change the attribution setup in any way in order to do that. A simple parameter introduce...

The definition of customer experience means how a customer perceives a brand, starting from discovering a brand and visiting its website to buying a product, contacting support, receiving follow-up questions and making their final decision regarding returning. Customer experience is more than customer service. It includes the whole relationship between a customer and a company. Every event creates a small impression over time. For example, a website loading quickly, a simple checkout process, a friendly support agent, an individually chosen offer or even an unclear return policy can form an idea about a brand. In highly competitive markets, it is easy to copy products, match prices and create similar functionalities. The main distinguishing factor is the experience of using this product. Why Is Customer Experience Important? A customer experience that works effectively may have a strong impact on a company’s acquisition strategy, conversion rates, client reten...

A very high percentage of app teams start a referral program with the assumption that it will run itself. Motivate users to share an invitation link and watch the installs roll in. In reality, this is not the way things go. Teams regularly get confused about which installs are referrals and receive expected rewards for installs that didn’t actually take place, and they don’t have a clean way to prove that the channel is working when they want to cut the budget. While hundreds of brands employ referral programs to get more customers on their sales line, referral fraud exists and is a legitimate and expensive issue: when people take advantage of referral programs to make money and get unfair discounts on products or services. A properly executed referral marketing program may be one of the most cost-effective and trusted methods to app growth . A poorly tracked one simply shifts money from paid ads to reward payouts and has no greater view into what is actually working. ...