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What is a Dynamic Link? How They Affect the Current User Journey of Apps in the World of Deep Linking

Introduction Why do people search for apps? There is no longer one linear path from discovery to install for users. In today’s world, the journey for a user can begin via a social media post or a comparison article, then email them reminders, and finally convert them on another device as much as a couple of days later. With installations taking longer than ever before to occur now, the user has many touch points along their journey, and the attention they pay to these touchpoints does not follow a linear progression. However, mobile journeys still depend heavily on static links that assume instant installation and a one-session user experience. When this assumption fails to meet the expectations of the user, the user’s experience is disrupted. In fact, studies indicate that 56% of mobile users abandon their journeys when their mobile experience is disrupted, such as due to poor performance or errors during the process. The key to converting users is not to fix conversion issues; the...
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Set Up Attribution with Identifier for Vendors in Apptrove: A Complete Guide

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The way iOS handles Attribution has changed a lot recently due to the implementation of privacy-focused improvements like App Tracking Transparency (ATT). Apple has created a way for advertisers to keep receiving accurate attribution in their ecosystems without being dependant on IDFA .  The purpose of this article is to explain how you can use the Identifier for Vendors effectively with Apptrove, how it operates on multiple platforms, and how to set it up to track installs and engagement while still respecting user privacy. Understanding the Identifier for Vendors The Identifier for Vendors is Apple’s method of identifying problems with devices across many applications created by one developer. It will automatically be generated through iOS and shared in the same manner among all applications that fall under one Apple Developer Account. Unlike IDFA, this does not rely on user consent via ATT , so it is a reliable option to use when you cannot obtain traditional attribution info...
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Bridging the Gap: Why Web-to-App Tracking Is the Missing Link in Modern App Growth

The contemporary mobile user experience does not begin and end at one point.   Users learn about brands using the web, are directed to action by CTA, download apps, change platforms, and transform at various touchpoints. However, most growth teams have a hard time weaving all those interactions into one, straightforward image.   This white paper explains why Web-to-App tracking is the link that is missing, and what will occur when the connection is broken.   The Hidden Cost of Ignoring Web-to-App Tracking The absence of linkage between web and app journeys results in the loss of important data. App installs get misattributed. Conversions go untracked. Campaign performance looks unclear. The enigma behind this white paper is how the absence of Web-to-App tracking creates gaps in attribution, and why these gaps directly harm growth decisions, budget planning, and long-term performance.   Inside the Global Mobile User Journey The modern use...
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What Is an Impression?

An impression is one of those words app marketers see so often that it almost fades into the background. It sits quietly at the top of dashboards, inflates numbers in weekly reports, and is often used as shorthand for “reach” or “visibility.” At Apptrove , we see this confusion play out regularly, where impressions are celebrated without being fully understood. But an impression is not just a passive metric. It is the very first moment your app enters a potential user’s world. And that makes it worth understanding properly. So, What is the Definition of an Impression ? In the simplest terms, an impression is recorded every time your ad is shown on a user’s screen. The user does not need to click on the ad, engage with it, or even consciously register it. As long as the ad is served and meets the platform’s visibility criteria, it counts as one impression. In app marketing, impressions sit right at the top of the funnel. They represent exposure, not intent. An impression does not te...
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Testing Whitepapers

What is Lorem Ipsum? Lorem Ipsum  is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Why do we use it? It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsu...
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Definition of Progressive WebApp and Its Role in the Future of Mobile Services

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Why Progressive WebApp are Relevant in a Mobile-first World Today The use of mobile devices has surpassed the use of computers as the most common way of finding, researching, and using digital products. However, along with this increase in mobile device usage has come an increase in the level of discomfort that users feel before they use a mobile device to download an application. Most likely, we’ve seen, even in our own behaviour, that it takes users longer to decide to download a new app than it does to uninstall a previously downloaded app due to limited storage space and privacy requests that can deter them from moving forward. Users are much more hesitant to download an app, and therefore, take a longer time to find a suitable application on their smartphone. This shift in behaviour is reflected in performance data as well. Studies show that Progressive Web App (PWAs) can drive over 30% higher conversion rates compared to traditional mobile web experiences, largely because they...
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