Apptrove

Apptrove users typically log into their accounts each week and go through the same routine of navigating to Reports, adjusting the date range and applying filters, clicking Export, and then going through this same process again the following week. If your team is using BI tools, such as Looker, Tableau, or Metabase, this is a problem because there is a significant amount of time between when your data is actually created and when your team can take action on the data. The solution to this problem is to use Data Locker. With Data Locker, you do not have to manually export your Apptrove reports. Instead, you can automatically stream your raw data (install, events, clicks, impressions) directly into your own bucket on the cloud from Apptrove . Your BI, warehouse, and internal pipelines can then access the data automatically and without any manual intervention. This guide will cover everything you need to know about using Data Locker, when to use it, and how to connect to GCS,...

India’s fintech ecosystem has entered a new phase of growth with fintech user acquisition. Customer acquisition costs are rising, user journeys are becoming increasingly fragmented, and marketers are under growing pressure to prove the effectiveness of every channel, campaign, and conversion. At the same time, fintech apps continue to compete in one of the most crowded mobile categories in the country. Millions of users interact with lending apps, investment platforms, digital banks, insurance providers, payment applications, and wealth management products every day, generating vast amounts of behavioral and attribution data. The challenge is no longer access to data. The challenge is understanding which metrics actually matter. To better understand the realities of fintech user acquisition and growth, Apptrove analyzed anonymized mobile attribution and engagement data collected across six months from fintech applications operating in India. The study examined: ...

Introduction The gaming sector is one of the most rapidly developing areas within the digital economy. Technology advances such as the rise of mobile device usage, internet access, and a shift in how consumers behave are driving this incredibly fast growth in the modern gaming application ecosystem. As a result, today’s experience and expectation of gamers from the gaming applications they use/engage with relates to their desire for immersive experiences; easy and uninterrupted gameplay; personalized content; and an ever-increasing flow of content updates, and therefore leads to an even greater degree of difficulty in growing and/or scaling your gaming application(s). The gaming industry is also one of the fastest-growing sectors of the economy. According to Statista, the global gaming industry revenue is estimated to reach over $522 billion by 2029 and provides tremendous opportunities for gaming developers and publishers alike across the globe. However, the challenge wi...

Collaborating as two parties will create success when running a Google Ad campaign. Apptrove will enable this collaboration by integrating the Google Ads accounts of both the agency and the advertiser.  The advertiser will provide access to their Google Ads account, creating a way for the agency to manage, track and attribute conversions for Google Ad campaigns that are run with that access through the Google Ads account, as well as enable Apptrove to capture any campaign information (app installs/in-app events) directly in Apptrove. This document will provide all of the steps for setting integrating the Google Ads accounts for Google Ad campaign management through Apptrove. Understanding Roles and Responsibilities in Google Ad Campaigns Integration Understanding the roles and responsibilities for integrating Google Ads campaigns is crucial in order for both the advertiser and agency to achieve a successful Google Ad campaign. Advertiser Responsibilities Th...