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New on Apptrove: See iOS Churn Clearly with FCM-Based Uninstall Tracking

For years, iOS uninstall tracking has lived in a grey zone. You could see installs, track in-app events and measure revenue, but when it came to knowing exactly when a user removed your app, the data was often delayed, inferred, or incomplete. And when uninstall data is fuzzy, everything built on top of it becomes unstable. Retention curves look healthier than they are, active user counts stay inflated, and campaign performance feels inconsistent, due to which decision-making slows down. That is exactly why this update matters. Apptrove now supports iOS uninstall tracking using FCM-based silent push notifications. This enhancement improves the accuracy of uninstall detection and gives growth teams a clearer picture of real user churn. Let’s unpack what this means in practical terms. Why iOS Uninstall Tracking Has Always Been Difficult Unlike Android, iOS does not directly notify an app when a user deletes it. There is no built-in uninstall callback that sends a confirmation event...
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How to Find and Use Team ID and Bundle ID for Apptrove Integration?

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To properly integrate your iOS application with Apptrove, knowing the Team ID and Bundle ID will be very beneficial. These numbers help Adobe identify that your app has the proper linkage to both the right team and the proper integration service. This article discusses how to find both IDs in App Store Connect and how they work in relation to the app integration process. What is the Team ID, and Why it is it so Important to Apptrove? The Team ID identifies your Apple developer account and uniquely identifies all applications that you have created through your Account. The Team ID will help Adobe to identify applications that were developed under your Team when integrating those applications with third-party services such as Apptrove. In addition, the Team ID will allow applications to belong to the proper team so that access controls and permissions can be managed properly for the many applications developed by an organisation. Understanding the Role of Bundle ID in App Identifica...
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Mastering The Future of User Acquisition: Apptrove & Adgully’s Closed-Loop Roundtable in Dubai

The rules of user acquisition are changing faster than ever—and 2026 is set to be a defining year. As privacy regulations tighten, user expectations rise, and channels fragment, marketers can no longer rely on old playbooks. Recognizing this shift, Apptrove , in collaboration with Adgully, brought industry leaders together for an exclusive closed-loop roundtable titled “Master the Future of User Acquisition in 2026.” Held on 3rd February 2026 at The Westin Mina Seyahi, Dubai, the event created a space for honest conversations, shared learning, and forward-looking strategies. The session was led by the strategic duo from Apptrove: Udit Verma (CMO & Co-founder) and Mukul Kaushik (CRO) . Together, they steered a conversation that moved beyond surface-level metrics, diving deep into the heart of what it takes to grow a brand in an era of data privacy, AI, and hyper-competition. Here’s a look at the “boots-on-the-ground” strategies that are shaping the future of digital growth. 1. B...
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Why Marketing Attribution Is the Backbone of Profitable App Growth

As mobile applications continue to change rapidly, knowing what aspects of your marketing efforts lead directly to growth is more than just helpful; it is essential. As such, only 52 % of Senior Marketing Executives feel they are able to show the value of their marketing initiatives through measurement and recognition of their contribution to business results. This disparity between how much effort was put into developing your marketing initiative and how those marketing efforts are being measured externally is why marketing attribution has become an extremely valuable component to growing an app on a profitable basis. Through an understanding of marketing attribution, marketers can gain meaningful insights into both user behavior, campaign impact, and ROI on the app (i.e., turn what was once simply guesswork into a true competitive advantage). For all app owners, be they start-ups or seasoned growth marketers alike, understanding how attribution works — and how it contributes to incr...
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The eCommerce Marketing Strategy Behind Brands That Can Defend Their Numbers

There is an abundance of data available to most eCommerce marketing teams today, however, not a lot of certainty. Dashboards have high volumes of data, from channels reporting conversions to spend trends moving. Yet when it comes time to make a real decision, whether to scale a campaign, double down on a channel, or justify performance to leadership, hesitation creeps in. The reason is not that the data isn’t enough, but that the final answer has uncertainty built into it due to the way that the numbers do not fully agree with each other. Modern growth is being determined by modern realities that aren’t clean, linear, or reliable in the way most eCommerce marketing strategy frameworks were designed for. The path customers take to a purchase spans between many different devices, platforms, sessions, and intent states. Privacy-first changes are also creating an even greater challenge to identify the customer’s journey. Yet, many strategies are still built upon the assumption that if t...
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Understanding How Apptrove Determines User Location: A Complete Guide

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Understanding your users’ location is important in a data-driven world because it allows you to get insight into their behaviour, target them effectively with your advertising, and make informed business decisions. Apptrove has access to geolocation technology that provides valuable insight about your user base through geographic data. This guide will explain the ways that Apptrove uses to determine the geographic location of your users, what factors affect the accuracy of that geographic location, and how to use it to improve your business. We will also discuss IP geolocation, device metadata , and why geographic data from users may differ from what those users believe is their actual geographic location. What is User Location and Why is it Important? The term customer location or user location refers to a user’s geographic position at a specific point in time, and it is usually determined by either the user’s IP address or their device’s metadata.  Knowing an user’s location...
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TVOD (Transactional Video On Demand)

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In the last 10 years, OTT Video has gone from being niche to becoming a mainstream method for accessing video content. Therefore, Platforms, Producers, and Content owners all want to determine how to monetise through OTT by setting how they charge for access to video content. Monetization through OTT can be achieved through a few types of monetization models, including TVOD, SVOD and AVOD, with TVOD being one key way to monetize premium content with a focus on new releases, live events and niche content collections with high value. TVOD Definition & How This Works The term TVOD stands for ‘Transactional Video on Demand’. Essentially, when a consumer pays a flat fee to access a video title or event, they’ve utilized TVOD to obtain that video or event. To provide a further example of how TVOD might work, consider a consumer renting a movie through TVOD for a 48-hour duration or purchasing a movie for permanent access; the consumer would not have access to other video content unles...
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