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New on Apptrove: Meta Event Deduplication for More Accurate Conversion Reporting

Running Meta Ads while using multiple event tracking methods can sometimes create a hidden reporting problem: duplicate conversions. If your app sends the same event to Meta through both the Meta SDK and the Conversions API (CAPI), Meta may receive two copies of the same event. Without proper deduplication, this can inflate conversion counts, impact campaign optimization, and make performance analysis less reliable. To solve this, Apptrove now supports Meta Event Deduplication, allowing you to pass a unique Event ID and Event Time with every in-app event sent through CAPI. Meta then recognizes duplicate copies of the same event and counts the conversion only once. Why Event Deduplication Matters Many advertisers rely on both the Meta SDK and server-side tracking to improve measurement reliability. While this approach strengthens attribution, it also increases the chances of duplicate event reporting when both sources send the same conversion . With Meta Event Dedu...
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Virtual Augmented Reality: What It Is, How It Works, Applications & Future

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Shopping for furniture without stepping into a store or training employees without using expensive equipment would have sounded unrealistic a few years ago. Today, augmented reality (AR) and virtual reality (VR) are making both possible. These technologies have moved beyond gaming and are now helping brands create more engaging customer experiences while improving training, design, and collaboration. Advancements in artificial intelligence (AI), computer vision, and spatial computing have made these technologies more and more accessible. With an increase in adoption, understanding how AR and VR work and where they create value has become a priority for businesses and marketers. This guide explores the technology, applications, benefits, challenges, and the future of virtual augmented reality. What is Virtual Augmented Reality? Despite how often people say “virtual augmented reality,” it isn’t an official technology on its own. Most of the time, it’s simply a convenient way...
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How to Manage Billing in Apptrove?

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The billing management process in Apptrove is easy to follow, provided you understand how subscriptions, invoices, payments, and plan modifications work. This article explains the billing procedure, the invoice generation period , available payment methods, and the effects of upgrading, downgrading, or cancelling the subscription. How Does Billing Operate in Apptrove?     Apptrove has a model of regular billing which incorporates subscription charges and charges based on consumption. Here’s how the billing functions: This involves charging subscription fees in advance before the billing cycle. Consumption fees are billed at the end of the month based on the consumption during the previous billing period. Places of billing invoice show details like subscription charges and consumption charges. When Does the Billing Begin?   The billing process starts once the free trial period ends. The first invoice could contain: The subscriptio...
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What Is Beta Testing?

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Beta testing is the final stage of software verification, in which a prototype of the product is tested under real-world conditions by a specific group of users from outside the organisation rather than by the internal testing unit. Unlike the earlier stages of software testing, which are conducted under lab conditions, beta testing evaluates how the product works in real-life situations, taking into account the technology it runs on, as well as the operating system and environment it uses.  Beta testing is an outsourced acceptance testing used to determine whether the product is functionally ready for launch and to gather honest feedback from those who will use it. Beta testing has evolved beyond the software domain. Why It Matters More Than Ever The new products function in an incredibly fragmented environment. For instance, a mobile application must support many device models, operating systems, network regions, accessibility features, and mobile usage without a...
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Marketing Apps in Asia: How to Win the World’s Fastest-Growing Mobile Market

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When we talk about marketing apps in Asia, the Asia-Pacific region already accounts for about a third of worldwide mobile app revenue, whereas the application downloads of this part of the world are projected to signify around 70% of global downloads by 2030, led by China, India, and Indonesia. Therefore, if you’re promoting mobile apps in Asia or about to do so, there are vast opportunities as well as some risks associated with simply taking the Western book of practices and applying it to the region where it doesn’t fit at all. This guide cuts to the chase by getting to the execution part without focusing on the process of market size estimation: in other words, what tier to choose, how to localize properly, what channels to use, how to perform well in ASO for asian markets, and how to evaluate the effectiveness. If you need information that is more basic than that, we elaborated on the data and trend analysis in our State of App Marketing in Asia report; this articl...
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How to Use the Meta Threads App for Marketing Success

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The Meta Threads app has now reached over 500 million monthly active users, establishing itself as one of the most rapidly growing conversation-oriented applications through which companies can communicate with their target audience. If you’re interested in how to properly use the Meta Threads app for marketing purposes, to put it simply, just create a real profile, post what people want to know more about, participate in the conversations rather than just broadcasting your message, have a proper posting schedule, and measure your work. The app favors companies acting as community members rather than advertisers. We are going to present 6 actionable steps similar to what’s shown in the infographic below, along with useful pieces of advice, analytics, and answers to the questions commonly asked by marketers before they get started. Being a mobile attribution company supporting marketers starting from every channel, Apptrove has also acquired knowledge about valuable approa...
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Data Discrepancies: Why Your App Numbers Don’t Match Up

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Open two dashboards for the same campaign. Look at the install numbers. Analyze the install volumes. The figures would always be different. This is not a mistake. This is one of the fundamental characteristics of mobile marketing. Industry statistics state that the gap between the platforms is normally between 10-15%. However, once the figure reaches 20%, something is wrong. One can see in Google’s developer documentation that a different attribution window and different reporting methods would lead to discrepancies in the statistics but would not be the consequence of a certain glitch. Thus, if your Mobile Measurement Platform provides 9,800 installs while Google Ads indicates 11,200 for the same period of time, just calm down.  This guide breaks down why data discrepancies happen, how fraud makes them worse, and what you can actually do to close the gap. What Are Data Discrepancies? A data discrepancy is easy to comprehend. It means when two different sources ...
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