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New on Apptrove: .NET MAUI SDK Built for Secure, Scalable App Measurement

We’re excited to share that Apptrove now supports .NET MAUI. For teams building modern mobile apps across Android and iOS, this update makes it easier to measure user journeys without changing how your product is built. If your app is powered by .NET MAUI, you can now integrate Apptrove natively and track installs, events, and revenue with the same consistency and reliability you expect from the .NET ecosystem. This release is especially relevant for fintech, e-commerce, and gaming apps, where clean data flows, secure frameworks, and stable performance are essential, not optional. Why .NET MAUI Works Well for Modern, High-Trust Apps .NET MAUI is Microsoft’s cross-platform framework for building native mobile apps using a single shared codebase. Apps built with MAUI typically rely on C#, the broader .NET framework, and XAML for UI design, combining strong typing with a clear separation of logic and interface. These languages and tools are often preferred by teams that value struct...
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VTR (View-through rate)

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An essential metric for digital advertising is view-through rate (VTR), which gauges how much an ad captures the viewer’s attention (i.e., was it viewed). View-through rates are most relevant to video advertising when advertisers seek to know if an advertisement was delivered but not whether it was watched; therefore, view-through rates are critical indicators of ad quality due to the high number of impressions that can be created, with very few impressions receiving a user’s attention. Simply put, VTR is a ratio of video views to ad impressions; therefore, view-through rates are particularly beneficial when measuring brand awareness, reach, and top-of-funnel campaigns where there may be little or no clicks as the key performance metric (KPI). The VTR meaning  The actual meaning is the percentage of video views out of the total number of ad impressions. In contrast to click-through metrics, VTR measures passive engagement; therefore, VTR is commonly used to measure how well an ...
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Programmatic Advertising in 2026: The Smart Marketer’s Guide to Scalable, Data-Driven Growth

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What is Programmatic Advertising The definition of Programmatic Advertising has changed; it started as an efficient way to get digital impressions, and now it is an outcomes-oriented ecosystem built on real-time decision making, data, and machine learning. When Programmatic Advertising began, the primary goal was efficiency (such as automated bidding, lower touch time, and increased reach). Now, efficiency is just the baseline. According to Statista, global programmatic digital display ad spending is projected to reach over $725 billion by 2026 , reflecting how central automated and intelligence-driven buying has become to modern media strategy. In 2026, automation will be insufficient. Advertisers are working in a privacy-based world where there is a significant drop in signals, where third-party cookies are being removed from the market, and where users are being tracked to a lesser degree than before. The cookieless world isn’t a forecasted future; it’s the world you now work in...
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What is Direct Response Marketing and Why It’s Reshaping Modern Performance Marketing

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What is Direct Response Marketing? When launching a campaign, have you ever asked yourself, “Did this truly work?” If so, you’re already thinking in terms of what is Direct Response Marketing. At its core, what is Direct Response Marketing comes down to is one simple principle: when someone sees your message, they should be able to take immediate action—and that action should be measurable. Understanding what is Direct Response Marketing also means understanding how it differs from traditional brand marketing. Brand marketing focuses on long-term perception, recall, and awareness. It plants seeds and waits for results. In contrast, what is Direct Response Marketing is centered on prompting a clear, immediate response and using measurable data to refine future campaigns. In fact, studies show that 80% of consumers expect brands to respond within 24 hours, reinforcing the growing demand for immediacy and accountability. That expectation is exactly why what is Direct Response Marketin...
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