New on Apptrove: Saved & Scheduled Reports to Automate Your Workflow

Reporting sits at the center of every performance marketing function. It informs decisions, aligns teams, and provides visibility into what is working and what is not.

However, despite its importance, the process of building reports is often repetitive and manual. Many teams find themselves recreating the same reports with identical configurations, simply to access updated data or share it with stakeholders. Over time, this repetition becomes a source of inefficiency.

With Saved & Scheduled Reports, Apptrove addresses this challenge directly.

This release introduces the ability to save report configurations and automate their delivery, enabling teams to streamline reporting workflows and reduce unnecessary operational effort.

Save Report Configurations for Consistent Access

Users can now save report configurations that include selected KPIs, applied filters, and grouping dimensions.

This allows commonly used reports, such as campaign performance breakdowns or geo-level install trends, to be accessed instantly without requiring repeated setup. The configuration remains intact, ensuring consistency in how data is viewed and analyzed.

A key design decision is that date ranges are not stored as part of the saved report. This ensures that users can apply the most relevant time window each time they access a report, without needing to maintain multiple versions of the same configuration.data remains relevant.

Automate Report Delivery with Scheduling

In addition to saving reports, you can now schedule them for automatic delivery via email. Each schedule allows users to define the report, select a rolling date range, choose a delivery frequency, and specify recipients. Once configured, the system generates and delivers the report at the scheduled time.

Reports are sent in CSV format and can be delivered either as attachments or via secure download links, depending on file size. This ensures that stakeholders receive timely and consistent updates without requiring manual intervention.

Flexibility to Adapt to Changing Requirements

Reporting needs evolve over time, and this feature is designed to accommodate that.

Users can modify schedules, update recipients, adjust frequencies, or pause and resume delivery as required. Reports can also be triggered manually using the “Send Now” option when immediate access is needed.

If a saved report is linked to active schedules, the system provides clear warnings before deletion, ensuring that users are aware of any downstream impact.

Track Report Performance with Execution History

To ensure transparency, each scheduled report includes an execution history.

This provides detailed information on when reports were generated, their delivery status, and the recipients involved. In cases where report generation or delivery fails, the system automatically retries and surfaces the issue if further action is required.

This level of visibility allows teams to rely on automated reporting without losing oversight.

Why This Matters for Teams

The value of this feature lies in its ability to reduce operational overhead. By eliminating repetitive setup and manual distribution, teams can:

  • Spend less time preparing reports
  • Ensure consistency in reporting across stakeholders
  • Reduce the risk of errors in recurring workflows
  • Focus more on interpreting data and driving decisions

In effect, reporting becomes a more efficient and reliable component of the overall marketing process.

An Example Use Case for Saved & Scheduled Reports

Consider a weekly performance review process.

Previously, this would require rebuilding the report, applying filters, exporting the data, and sharing it with stakeholders on a recurring basis.

With Saved & Scheduled Reports, the process becomes significantly simpler. The report is saved once, scheduled to run at a fixed time, and automatically delivered to the relevant recipients. Each delivery reflects the most recent data based on the selected date range.

Key Considerations

  • Up to 100 saved reports can be created per app
  • Each user can configure up to 50 scheduled reports
  • Reports are delivered in CSV format
  • Larger reports are shared via secure download links

These limits are designed to ensure system performance and scalability.

So, How To Get Started?

You can access this feature within Apptrove under Reports & Logs > Saved & Scheduled

From this section, users can manage both saved report configurations and scheduled workflows in a centralized interface.

Effective reporting should support decision-making without introducing unnecessary effort.

Saved & Scheduled Reports streamline a process that has traditionally been repetitive and manual, allowing teams to access and share data more efficiently.

By reducing the time spent on report preparation and delivery, this feature enables teams to focus on what matters most is understanding performance and acting on insights.



from Apptrove https://apptrove.com/new-on-apptrove-saved-and-scheduled-reports/
via Apptrove

Comments

Post a Comment

Popular posts from this blog

Mobile Marketing QR Codes: Dynamic Strategies for Measurable App Growth

Smartphones have become the most powerful connection between brands and consumers. Push notifications, deep linking, and in-app ads often receive the most attention, however, the most undervalued yet effective form of mobile marketing is the QR code. QR codes first appeared in the consumer market for marketing purposes around 2011 . And in the last 10 years, mobile marketing QR codes have grown from being simple black-and-white squares, to dynamic, data-driven gateways of engagement. They aren’t just for scanning a menu at a restaurant anymore! Today they drive app downloads, document offline campaigns, and unlock interactive experiences. In this blog, we’ll look at why mobile marketing QR codes should be a part of every app marketers toolbox, how to implement them in an effective manner, and how to optimise them for search engines, answer engines and generative AI. By the end, we’ll explore why mobile marketing QR codes are critical for acquisition, engagement, and retention, how to...
Read more

VTR Formula: What is View Through Rate and 5 Tips to Improve VTR

Image
From six-second clips to longer videos, video marketing captures attention like never before.  As digital viewership rises, marketers spend big on video ads—hitting $176.63 billion in 2023 alone. If you aim to cut it in digital marketing, video ads can prove a game-changer.  But running ads alone isn’t enough, you must track the right performance metrics. One key metric that often goes overlooked is the view-through rate (VTR), which measures the effectiveness of your video ad campaigns. It tracks how many users engage with your video ads without skipping.  A strong VTR means your ads are making an impact and driving conversions. However, statistics reveal that around 66% of users skip in-app video ads when they can. Therefore, you need a smart strategy to improve your VTR. In this post, we’ll explain the view-through rate, VTR formula, and its significance and share five actionable tips to help you get more from your video ads by improving VTR. What Is VTR? V...
Read more

Ready to Crack the Code? SKAN Is Changing the Game, Are You In?

Welcome to the SKAN Era The privacy-first revolution is real, it’s completely changing how the digital world operates. As governments and users demand more control over personal data, Apple has stepped up, reshaping how marketers track and measure user activity on iPhones and iPads. Meet SKAN, Apple’s SKAdNetwork, the privacy-focused attribution system that’s now the go-to for app marketers and advertisers. Since Apple restricted IDFA (Identifier for Advertisers), SKAN has become the main way to track iOS app installs. Whether you’re trying to measure ad campaign results or boost user engagement, getting comfortable with SKAN is absolutely necessary to succeed in today’s market. Truth be told, SKAN can be a headache. With delayed reporting, limited conversion tracking, privacy thresholds, and constant updates (like the recent SKAN 5.0), it’s tough to keep up. The marketing playbook has been completely rewritten, and winning now requires new thinking, technical know-how, and speciali...
Read more