Apptrove at ChinaJoy 2025 : Driving Mobile Marketing Conversations in Asia

Apptrove at ChinaJoy 2025: A Power-Packed Start to the Event

Team Apptrove had a great time being part of ChinaJoy 2025, it is one of the biggest and most exciting events for mobile marketing, tech, and digital entertainment. The event was held in Shanghai and brought together companies, creators, and tech enthusiasts from all around the world and Apptrove was at the forefront of all the action.

From the beginning of the event, our booth was full of energy. Located at the centre of the exhibition space, the Apptrove booth saw a steady flow of attendees from brand and marketers to industry leaders and new-age startups all coming in to learn more about our mobile measurement and performance marketing platform.

Why We Were There

Apptrove is built for today’s marketers, the ones who want to go beyond just installs and impressions. We help brands track their mobile campaigns efficiently, analyze user journeys in detail, and optimize for actual outcomes like retention, engagement, and lifetime value.

With China being a key market for mobile-first businesses, we knew ChinaJoy was the perfect place to connect with both local and international partners. We met with game publishers, ad networks, and app marketers who were eager to talk about measurement, attribution, and the future of performance marketing.

What Happened at the Booth

We had meaningful talks with current partners and built relationships with new ones. Some visitors w how Apptrove can help them track user behavior beyond installs. Others were interested in our real time tracking, anti fraud tools, and retargeting support.

Our team was equipped with on sight demos and insights helping people walk through our platform and shared how we are helping brands gain deeper visibility into their campaigns. It wasn’t just about features; it was about showing what smarter measurement can do for actual business growth.

Building Global Connections

The most exciting part of ChinaJoy was meeting people from all around the world. From high tech gaming studios to emerging adtech startups. The event made us realise that no matter where you are based, the challenges of digital marketing are usually the same: fragmented data, limited visibility, and pressure to grow ROI.

So that is where Apptrove comes in. Our mission is to help marketers get insight into their campaign and make right decisions that drive impact, not just clicks.

What’s Next?

ChinaJoy was just the beginning. We’re continuing to expand our footprint in the Asia-Pacific region and are already planning for more events in the coming months. Stay tuned for updates and highlights on our LinkedIn page.



from Apptrove https://apptrove.com/apptrove-at-chinajoy-2025/
via Apptrove

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