New on Apptrove: Partner Segmentation in Audience & Mandatory Metrics in Logs

At Apptrove, we know that precision and speed are everything in performance marketing. The faster you can segment your audience and access the right metrics, the faster you can act. That’s why our latest update delivers two powerful enhancements of Partner Segmentation in Audience and Mandatory Metrics in Logs.

With partner-based segmentation, you can instantly target and analyze users from specific media sources without extra filtering. And with mandatory metrics in logs, you’ll always see the critical identifiers you need, right when you open them wihtout any manual setup required. Together, these features streamline your workflow, cut down repetitive steps, and help you make sharper, data-driven decisions in less time.

Partner Segmentation in Audience

Marketers often juggle campaigns across multiple media sources, like social ads, search, affiliate networks, influencer collaborations, and each partner brings in audiences with distinct behavior patterns. Until now, refining your audience by partner required additional filtering and manual effort.

With our latest update, you can now create audiences directly based on the partner (media source) from within the Apptrove panel.

What this means for you:

  • Faster targeting: Select a specific partner to isolate audiences for tailored campaigns.
  • Cleaner reporting: Compare user engagement or retention rates across partners without complex filter chains.
  • Improved optimization: Identify high-value partners and allocate budgets where performance is strongest.

Whether you’re running UA campaigns on multiple ad networks or analyzing retention by influencer-led installs, partner-based audience segmentation streamlines your workflow and saves you hours of manual sorting.

Mandatory Metrics in Logs

Analytics is only as good as the data you see—and based on how our users interact with Apptrove, we’ve learned exactly what you need most in your logs.

By studying Amplitude usage data, we discovered a trend: in install logs, metrics like GAID and SDK Param 1 were being added manually almost 70% of the time. These metrics are crucial for attribution, fraud detection, and campaign performance checks.

To save time and improve consistency, we’ve now made these frequently used metrics mandatory when loading logs.

Benefits of this change:

  • Consistency: All users see the same essential metrics without extra clicks.
  • Speed: Key identifiers like GAID are pre-loaded for instant analysis.
  • Accuracy: Ensures no critical metric is missed in campaign audits or performance reviews.

This change applies to relevant log types and is based entirely on real user behavior, making your data access smarter and more aligned with how you work.

Why These Updates Matter Together

Partner segmentation helps you zoom in on where your audiences are coming from, while mandatory metrics ensure you always see the right identifiers and parameters when reviewing performance. Together, they help you:

  • Pinpoint which partners deliver the best users.
  • View and analyze critical data without manual setup.
  • Make faster, data-backed marketing decisions.

By reducing manual effort and increasing the quality of your insights, these updates make it easier than ever to run sharper campaigns and maintain clean, actionable datasets.

Your Next Steps

  • Start building partner-based audiences for your upcoming campaigns.
  • Open your logs and check how the mandatory metrics are already loaded for you.
  • Use both updates together to refine targeting, speed up reporting, and improve campaign ROI.

At Apptrove, every release is a step toward simplifying your decision-making process and delivering the insights you need, when you need them. Expect more features soon that connect targeting precision with deeper performance analysis.



from Apptrove https://apptrove.com/new-on-apptrove-partner-segmentation-in-audience-mandatory-metrics-in-logs/
via Apptrove

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