New on Apptrove: Webhook & SRN Support for Agencies

Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as Apple, Google, and Facebook.

At Apptrove, we recognize that agencies require smarter, quicker, and more adaptable tools to execute high-performance campaigns for their clients. That’s why our recent updates are released to enable agencies to have more control over how they validate their traffic, control for fraud, and manage advertisements via self-reporting networks (SRNs).

These product updates aren’t just minor enhancements, but they together add significantly to the way agencies handle campaigns, report on performance, and eliminate low quality leads.

Let’s break down both what is new, and what it means for you.

Webhook Support for Agencies: Greater Flexibility, Better Control

Agencies can now create all of their own webhooks through a new screen in the platform, which provides agencies much greater control over how they want their postback flow to happen and how they want to manage their fraud validation logic. 

The validation rule engine for KPI validation has also received some smart enhancements which will allow agencies to: 

  • Reject or bypass fraud leads based on customer phone number or city.’
  • Apply advanced logic such as AND/OR logic across multiple selected KPIs. For example you can now filter on “Install Time AND Location” or “Phone Number OR Custom ID.”
  • Choose one KPI and select it multiple times for even deeper validation logic to give agencies more flexibility. 

We have also expanded the list of operators available to use in validation. You can now use logical expressions like in list, not in list and includes to metrics like your custom ID or order ID. You’ll have very granular fraud filtering based on client-specific identifiers. 

For agencies who manage high-scale campaigns, this is a way of reducing bad leads, reducing manual work, and providing better ROAS visibility, all in real time. 

SRN Integration: Run Ads Where It Matters

With the freshly launched SRN integrations, Apptrove now facilitates direct data connections for Apple Search Ads, Google Ads and Facebook Ads. We believe this update is especially important for performance marketing agencies and brands using these channels to drive installs and conversions.

Here’s what you can now do:

  • Run SRN campaigns as an agency or advertiser, or simply let the agency manage campaigns on behalf of the advertiser.
  • Support multiple agencies running campaigns for the same app or advertiser, with distinctions in performance metrics per source.

This multi-agency and multi-role support makes Apptrove a great option for cooperative campaign execution. You get clearer attribution, cleaner reporting, and consolidated insights across platforms without third-party gaps. 

Why These Updates Matter

Agencies are managing multiple ad platforms, fraud risk, and client expectations, simultaneously. With these releases, Apptrove is eliminating that complexity:

  • Your fraud filtering is more customizable than ever.
  • Your ad reporting is more accurate with real-time SRN integrations.
  • Your overall workflow is more streamlined, whether managing one client, or a dozen.

Visit Apptrove dashboard to see how we’re evolving our platform in order to make modern performance marketing more precise, transparent, and efficient.



from Apptrove https://apptrove.com/new-on-apptrove-webhook-srn-support/
via Apptrove

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