New on Apptrove: Connected TV Advertising Now Live

Here at Apptrove, we are always working to expand the avenues through which you can reach your users and measure performance precisely. This time we are bringing your campaigns to the big screen.

We’re excited to introduce Connected TV (CTV) advertising support, now live on the Apptrove platform. With this release, app marketers will be able to manage and measure campaigns across Android TV, LG TV, or Samsung TV, delivering a new way to reach audiences on the biggest screen in the house. Whether you use a third-party platform like Hotstar or MX Player, or you have your own TV app, Apptrove makes certain that your CTV campaigns are no less measurable and transparent than on mobile.

Expand Your Reach Across TV Apps and Platforms

With CTV support at the backend, advertisers can now run campaigns directly on smart TVs. For the brands with their own TV apps, such as Hotstar, Apptrove allows campaign execution directly. Each impression can be tracked through campaign links, thus providing the same accuracy of accountability of data that marketers have become accustomed to, and expect with mobile.

For brands without their own CTV apps, Apptrove makes it simple to extend reach through third-party platforms. By working with leading inventory providers such as MX Player, Hotstar, or Netflix, advertisers can run campaigns using server-to-server (S2S) integrations. Campaigns are set up quickly, and attribution remains reliable.

How Campaigns Work on Connected TV

All CTV campaigns on Apptrove use a consistent server-to-server (S2S) integration and probabilistic attribution, regardless of if they are being run on your app, or third-party streaming apps. 

  • On your own app: Campaign links track impressions and user engagement, with app IDs serving as unique identifiers to attribute installs and in-app actions accurately.
  • On third-party apps: Campaigns are based on server-to-server (S2S) integration links with partners. Probabilistic attribution uses IP address and user-agent data to validate impressions and conversions during the attribution window defined by the campaign.

Both of these support methods for attribution show that advertisers are not limited by whether they own a CTV app or not. With Apptrove, they can engage audiences at scale and access premium CTV inventory.

Streamlined Setup Through the Apptrove Dashboard

Launching a CTV campaign is designed to be as simple as setting up a mobile one. From the Apptrove dashboard, marketers can:

  1. Add their application
  2. Select the operating system (Android TV, LG TV, Samsung TV)
  3. Generate the campaign link for their app or chosen third-party platform

This simplified workflow allows campaigns to move quickly from planning to execution, with no technical complexity slowing marketers down.

Comprehensive CTV Reporting and Transparency

One of the biggest challenges in CTV advertising has been the lack of clear and reliable reporting. Apptrove solves this by introducing comprehensive CTV reporting features alongside its existing mobile analytics.

With this update, advertisers gain:

  • Detailed campaign logs for impressions, clicks, and conversions
  • Granular breakdowns by device, operating system, campaign, and partner
  • Unified reporting that combines mobile and CTV data into a single view

These reporting enhancements allow marketers to evaluate campaigns with confidence, make informed decisions, and optimize performance across both mobile and TV channels.

Why Connected TV Matters for App Marketing

The rise of streaming services and smart televisions has catalyzed connected television (CTV) as one of the fastest growing channels for advertisers. Audiences are spending more time with CTV than they used to spend in a traditional TV environment, providing a high-value environment for brands to meet audience.

With this CTV expansion, Apptrove guarantees app marketers can connect with users where they spend the most time, while maintaining the transparency, attribution, and control to remain competitive. This update closes the gap between mobile and television and helps campaigns scale across devices.

With Apptrove’s new CTV support, marketers can:

  • Run campaigns on their own CTV apps
  • Extend reach to third-party streaming platforms
  • Track and measure every impression and conversion with full transparency

All of this is now possible directly within the Apptrove dashboard, alongside your existing mobile measurement campaigns. Apptrove is committed to helping app marketers succeed in an ever-evolving digital landscape Connected TV will now be a part of our platform, making your campaigns ready for the largest screen yet

Start exploring CTV campaigns today by logging into your Apptrove dashboard and setting up your first campaign.



from Apptrove https://apptrove.com/new-on-apptrove-connected-tv-ctv-campaigns/
via Apptrove

Comments

Post a Comment

Popular posts from this blog

Wondering How to Promote Your App? iOS App Store Advertising Is Your Best Bet

If you’ve launched your great app, then you’ve likely encountered the same obstacle that thousands of app owners and developers just like you have encountered – discovery. And here’s the part nobody tells you: making a world-class app is only half the challenge. Getting people to find it is where majority apps die. Most great apps are not discovered by chance, but by strategy. And this is precisely also where iOS App Store Advertising will be your best friend. Launching an app in the year 2025 is somewhat like screaming into a black hole. Your team has spent weeks, months, perhaps even years obsessing over every pixel, every line of code, and every user flow. Then the second it goes on the App Store, it’s just an icon with 1.8 million other icons under piles of competition. According to Apple, 65% of app installs on iOS happen directly after a user searches for something in the App Store. The reality is that people don’t download apps mindlessly while surfing Instagram. There is int...
Read more

Mobile App Marketing

Image
  Mobile App Marketing In today’s digital landscape, mobile app marketing has become essential for app developers and businesses looking to reach a broader audience. With millions of apps available, standing out in app stores requires more than just a great product; it demands a comprehensive marketing strategy. Effective mobile app marketing covers everything from user acquisition and engagement to retention and monetization. With the right approach, you can turn your app into a valuable asset that consistently attracts and retains users.   The first step in mobile app marketing is understanding your target audience. Knowing who your ideal users are and what they value allows you to tailor your messaging, visuals, and app features accordingly. Audience insights help define the right channels to reach potential users, whether through social media, paid advertising, or influencer partnerships. When your marketing aligns with the interests and needs of your target audience, you’...
Read more

M-Commerce: Revolutionizing How Consumers Shop in the Digital Age

Image
Businesses find M-Commerce essential to connect with customers wherever they are. The need to use mobile commerce for apps grows stronger because smartphones now run every part of our daily routine. Apps competition in the market makes it hard for business owners to get user attention through mobile commerce so they need effective solutions. Apptrove provides the needed help. As a leading and reliable Mobile Measurement Partner (MMP), we help app marketers accurately track, analyze, and optimize their M-Commerce strategies to ensure maximum return on investment and sustained growth in the mobile ecosystem. What is M-Commerce?  Users perform wireless transactions on their smartphones and tablets through mobile commerce. By going beyond traditional payment definition M-Commerce includes everything from viewing products and price comparison to reviewing items and making purchases on mobile devices. eMarketer says mobile commerce sales will represent 69.9% of worldwide e-commerc...
Read more