New on Apptrove: Smarter Audience Segmentation Is Here

The audience segmentation has always been an integral part of how marketing teams are able to target better and optimize their marketing investment. The average user journey is now very lengthy and spans many channels and platforms with many micro moments throughout. Audience segmentation has become somewhat silent in marketing, so Apptrove has just rolled out a significant upgrade that will allow marketing teams to hone in on their best target audiences much more swiftly, efficiently and clearly.

Apptrove’s new upgrades to Audience Segmentation allows audience segmentation to be much more dynamic and intelligent and provides a more streamlined process for activating these audiences through the various channels of your performance marketing campaigns. Whether you need to create a retargeting audience based on previous user behaviour, suppress your existing user base from your user acquisition channel, or generate new lookalike audiences based on your target audience instead of an outdated audience list, the new audience segmentation capabilities by Apptrove allow you to accomplish all of these functions through all stages of your customer acquisition funnel.

What Audience Segmentation Does

Audience segmentation inside an MMP helps marketers classify users based upon their behaviour patterns, attributes and their position in life cycle. These segments allows marketers to run more targeted campaigns and provide improved experiences for users.

Audience Segmentation is used by marketers for a number of use cases:

• Retargeting and remarketing
• Excluding existing customers from acquisition campaigns
• Personalising in-app journeys
• Generating high-quality lookalike audiences

Apptrove brings all of this together using first-party signals from SDK events, postbacks, and S2S integrations, giving marketing teams one place to create, analyse & activate audiences.

How the Enhanced Audience Segmentation Works

The feature continuously ingests user activity and evaluates it against rules that you configure. As user behaviour changes, the segment updates automatically.

Here is a breakdown of how the process works:

  • Data ingestion: Installs, sessions, and in-app events are captured in real time.
  • Rule evaluation: Each user’s activity is evaluated against rules established by geographical location, device used, event triggered or the attributes of the campaign being run.
  • Real-time updates: When a user performs a new event, their segment status updates instantly.
  • Export and activation: Audiences can be synced directly to supported partners or downloaded manually for internal workflows.

This means your retargeting and suppression lists stay fresh without without the need to do repetitive manual efforts.

Rich Rule Types for Advanced Segmentation

The enhanced audience builder supports flexible rule sets across key categories.

Click rules: Campaign-specific clicks, last-click window, or clicks from selected channels.
Install rules: Date-based installer segments, new installers with no action, reinstallers.
In-app event rules: Event fired or not fired, event frequency, and value-based filtering such as revenue greater than a custom threshold.
Engagement rules: Active or dormant users, users with no sessions for X days, last app open.
Attribution rules: Organic vs non-organic, network-level filtering, and exclusion rules.

These options give marketers the freedom to build simple or highly advanced segment logic without friction.

Predefined Templates for Faster Setup

To speed things up, Apptrove now offers ready-to-use templates for popular audience goals.
• Dormant users across 7, 14, or 30-day inactivity windows
• New installers who did not complete onboarding or purchase
• Users who made a purchase in the last X days

Each template is customisable, allowing teams to adjust thresholds to fit their own lifecycle goals.

Direct Google Ads Integration

The latest update also includes seamless integration with Google Ads. Audience lists created inside Apptrove can be synced automatically to Google Ads with high-frequency updates. This ensures your targeting never runs stale, reduces manual tasks, and keeps campaign performance steady.

Your Segmentation Workflow, Evolved

Audience Segmentation on Apptrove now gives marketers a sharper, more dynamic way to activate their first-party data. With expanded rules, faster updates, powerful integrations, and templates designed for real-world use, teams can craft precise audiences that drive stronger performance and better user experiences.

And this is just the beginning. As user behaviour evolves, our goal remains the same, which is to give marketers the tools they need to act faster, target smarter, and build meaningful growth.

The next big win in your marketing strategy starts with smarter audiences. Try enhanced audience segmentation on Apptrove now.



from Apptrove https://apptrove.com/new-on-apptrove-audience-segmentation/
via Apptrove

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