Apptrove

OEM integration helps mobile app marketers connect campaigns across smartphone manufacturers’ advertising and app distribution ecosystems with their attribution and analytics setup. It enables businesses to evaluate eligible campaign activity alongside app installs, post-install events and other performance signals, rather than treating OEM campaigns as a separate source of downloads. App discovery happens across more than social media, search advertising and conventional ad networks. Users may discover apps through manufacturer-owned app stores, native recommendations, device setup experiences, preload programmes and other on-device placements. Without an appropriate measurement setup, it can be difficult to understand which activities generate valuable users and which mainly contribute install volume. A well-planned OEM integration connects the relevant partner information with the app’s measurement infrastructure. It establishes how campaign data is passed or rec...

A contextual deep link is a kind of deep link that helps bridge that gap by connecting the destination with the context behind the user’s click. Instead of simply opening the app, it can carry information about the intended page, campaign, referral source, or promotion, allowing the app to route the user and personalise the experience where appropriate. For mobile marketers, this matters beyond navigation. Contextual deep linking can support more relevant acquisition journeys, re-engagement campaigns and post-install experiences. When paired with mobile attribution , it can also help teams understand how campaign traffic progresses towards meaningful in-app actions. The important distinction is that contextual deep linking is not a separate operating system protocol. It describes an approach to using deep links and associated context. The exact capabilities depend on the link infrastructure, app implementation and platform support. What is a contextual deep link?...

What Is Average Order Value? Average order value is one of those metrics used to understand how much customers actually spend in a certain period of time. The measurement is very useful for the business to understand customers’ buying behaviors, evaluate results, and discover new possibilities to derive more money from the existing orders. With the help of average order value, a company can measure the effectiveness of its pricing strategies and other tactics like cross-selling and upselling. If, for example, an online shop earns ₹2,00,000 from 500 orders, this means that the average order value is ₹400 which implies that every order generates ₹400 of revenues in the analyzed period. High average order value means that customers are buying more products or that they are made of more expensive items. Of course, not every company is profitable just because its average order value is high. Factors like discounts, product costs, shipping costs, returns, etc., should be c...