Apptrove

Mobile analytics typically measure growth in discrete quantities: installs, clicks, surges in traffic, and such; however, the true strength of a product is best illustrated by how a user engages with it once the initial burst of excitement has passed. In this regard, a retention report is an essential tool. While acquisition reports indicate who was brought to an app, a report showing retention provides information about who chose to remain using it.  Apptrove provides the ability to view this information in a structured, cohort-style manner. Where cohort views enable you to compare how different groups of users are returning over time, a retention report is a lens into user intent and product value. Why a retention report has more importance than acquisition metrics: Acquisition metrics measure how effective your marketing is at bringing users onto the platform; retention metrics measure how compelling your product is once it is on the platform.  When users return to th...

Campaigns are easy to run. But determining what was effective can frustrate marketers who squint at their dashboards and make educated guesses based on overall traffic patterns. With this guide, you will see how you can connect LinkedIn ads to Apptrove to ensure that all clicks, impressions, and most importantly, installs appear accurately in your attribution reporting. At the end of this process, you will have a clear tracking bridge between LinkedIn ads and Apptrove using UniLink, meaning no confusion or loss of data for your ad performance . Why connect your LinkedIn to Apptrove? When running a LinkedIn advertisement, your audience has left LinkedIn, entered another channel (an app store, deep link, etc.), utilized a device, and continued along a user journey. If you are unable to attribute each step of this journey throughout all potential touch points on the user journey, you face many questions regarding: – Which campaigns are producing installs? – What Ads and creatives ar...

With all campaign data, reports, and user insights stored together, keeping your dashboard protected is a top priority. Two-factor authentication provides an additional layer of verification beyond your password to ensure that only those who are authorised can access your account. If your login credentials are ever compromised, two-factor authentication will mitigate the risk of unauthorised access. All teams that work across marketing, analytics and product functions should take steps to protect sensitive data. By enabling two-factor authentication, you will ensure that your account remains protected and you are not disrupted from your day-to-day activities. What Is Two-Factor Authentication & How It Works Two-Factor Authentication is a method of security that requires two different forms of identification to gain access. The first form of identification is a password, and the second form of identification is a time-sensitive verification code that is generated by your mobile ...

Reporting sits at the center of every performance marketing function. It informs decisions, aligns teams, and provides visibility into what is working and what is not. However, despite its importance, the process of building reports is often repetitive and manual. Many teams find themselves recreating the same reports with identical configurations, simply to access updated data or share it with stakeholders. Over time, this repetition becomes a source of inefficiency. With Saved & Scheduled Reports, Apptrove addresses this challenge directly. This release introduces the ability to save report configurations and automate their delivery, enabling teams to streamline reporting workflows and reduce unnecessary operational effort. Save Report Configurations for Consistent Access Users can now save report configurations that include selected KPIs, applied filters, and grouping dimensions. This allows commonly used reports, such as campaign performance breakdowns or geo-level insta...

The core principle of Native Advertising is to integrate your message into the surrounding content that your target audience is already engaging with, rather than disrupting their experience with your messaging. Native Advertising is executed in such a way that it blends in with the visual style, form, and function of the platform in which it is displayed (e.g., website/blog). This characteristic is what makes Native Advertisements feel less disruptive and more natural to consumers. This is particularly important in today’s fast-paced mobile environment. As users are continuously scrolling through, skimming, and filtering out anything that looks like an “ad”, it is more relevant than ever to use (Native Advertisement). According to research, consumers engage with (Native Ad) content 53% more than with (Display Ads). This demonstrates that when content has been seamlessly integrated into the surrounding content, it has a greater likelihood of capturing a consumer’s attention. Addition...

The mobile app marketing industry is extremely competitive. With every single install being important and every click vying for the user’s attention, mobile app install attribution plays a critical role in the success of any ad campaign. In effect, mobile app install attribution is the investigator who connects the dots on the journey from ad exposure (what the user saw) to ad clicking (what the user clicked), along with the user finally installing the app (what the user did). There are thousands of advertisers pouring billions of dollars into user acquisition across Android, iOS, and other emerging platforms. If these advertisers don’t have accurate mobile app install attribution, they will have no way of knowing if the ad spend was effective or not. This guide will examine the various types of models, techniques, tools, and metrics used for effective mobile app install attribution that allows advertisers to accurately measure their advertising effectiveness and returns on their ad ...

Introduction Marketing has changed dramatically over the last few years. The costs of acquiring customers continue to rise, privacy laws keep getting stricter, and user journeys have never been more fragmented than they are today. In fact, Salesforce reports that marketers now use an average of 10 customer engagement channels, highlighting just how complex and fragmented the modern customer journey has become. Therefore, how you measure success must also change or evolve. Metrics that used to be sufficient are now lacking in some critical areas. Consequently, there has been more importance placed on measuring ROI versus measuring the ROAS because ROI vs ROAS is not simply a technical comparison; it represents an important strategic decision. If you have been optimizing your campaigns based solely on revenue returns, then you might have asked yourself whether you are really making a profit or just becoming more efficient at spending money. That question is central to understanding th...